As a global player, BKT enjoys a strong presence in a staggering 130 countries and over along with India. Quality conscious users who adhere to stringent conformity standards in countries like Europe and America prefer BKT as their supplier, implying that a BKT product is superior in creation and delivers the expected performance. This is achieved by using the foremost quality of raw materials that are processed through the most advanced and developed technology creating a BKT product. ´Each product passes over 450 stages of tests. The result of this rigorous practice being that BKT products are known for their reliability and have the lowest claim ratio in the industry,´ informs Rajiv Poddar, Executive Director, BKT.
As of today, BKT has three state-of-the-art manufacturing plants spread across India and a fourth plant at Bhuj, Gujarat, India. Currently, BKT provides over 2,100 different stock keeping units (SKUs) for various kinds of applications.
The company has products from 5´ rim diameter to 54 rim ´diameter for vehicles ranging from trailers, forklifts, etc, to technologically advanced machines like high horsepower tractors, combines, harvesters, GPS controlled vehicles, articulated dump trucks, high-speed cranes, sophisticated port vehicles and container handlers.
BKT has ventured into the production of all steel radials since the year 2008. BKT is the first tyre company in India to produce the all-steel radial OTR tires. An all steel radial plant at Chopanki, Rajasthan, is now functioning on full throttle producing top of the line radial tyres for OTR vehicles ranging from rigid dump trucks to snow manoeuvring vehicles.
OE the future The tyre markets in Asia have witnessed a strong surge in recent years, with India and China leading in growth and development. The Asian tyre industry revenues have increased from $54,214.8 million in 2008 at a CAGR of 22 per cent during 2008-2012. Indian tyre companies are no longer just manufacturing tyres for commercial vehicles but the market has expanded encapsulating high-end consumers with heavy OE needs for industrial, construction and mining purposes.
A company like BKT is a huge factor in this growth with its selling chains covering almost the entire world. However, as they say, with great success, comes great responsibility.
Along with business interests, there has also been a strong escalation in application requirement demands by its consumers. Today BKT manufactures tyres for OEMs all over the world, offering solutions for heavy agro, industrial and mining solutions. In terms of production, quality and performance norms have become more stringent driven principally by emissions legislation and with demands for fuel efficiency and continuing requirements for extended hardware durability, it has becomes increasingly important for big market players like BKT to not just provide solutions for an OE machinery but also be involved with its development right from the beginning.
BKT is a vendor and collaborator with companies like Coal India, which is among the world´s largest OTR customers.
BKT is working intensively to be in sync with the emerging needs of its OEM clients and has the shortest response period amongst its competitors when it comes to delivering a new product while keeping the costs low and efficiency high adhering to the stringent most international standards.
The ´WOW´ campaign BKT has recently launched its new campaign aptly titled ´WOW´ to promote its super-efficient industrial, mining, and OTR tyres under the sub-brand Earthmax. These tyres for earth moving solutions were promoted heavily during the international trade fair at Bauma, Munich using this campaign.
The campaign is created in line with the performance and efficiency of the Earthmax products which are bound to evoke a sense of wonderment in its users. Thus, aptly called ´WOW´ with the centre ´O´ depicted by the Earthmax tyre in the design.