Snapdeal, India´s largest online marketplace, has announced its partnership with Energy Efficiency Services Limited (EESL), a Government of India unit leading Domestic Efficient Lighting Programme (DELP) for the Power Ministry.
Under the campaign, Snapdeal will be selling LED bulbs at Rs.99 and enable the Ministry of Power to increase distribution of LED bulbs through its online marketplace. The partnership enables the government to increase its distribution reach for LED bulbs and strengthen the cause of the DELP programme - promote efficient lighting, enhance awareness on using LED to reduce electricity bill, and increase efficiency in domestic energy consumption.
Commenting on the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal, said,´Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP programme...With our unmatched reach in metros as well as tier II and beyond, and our huge customer base, we will be able to support the government achieve its target of replacing incandescent bulbs with LEDs.´
On the commencement of this partnership, Saurabh Kumar, Managing Director, EESL, said, ´Our goal is to reach out to as many people to realise the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction.´