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Anchor Electricals, a wholly owned subsidiary of Panasonic, announced the change in its legal entity to ‘Panasonic Life Solutions India Private Limited’ with effect from April 1, 2019. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This alteration expresses its vision to ‘Make a better, comfortable life with human-oriented solutions”.
Panasonic Life Solutions India (formerly known as Anchor Electricals) has been a leader in the consumer electricals segment for over five decades. The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country. Anchor has been the industry leader in wiring devices and also has a significant presence in switchgear, wires cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality (IAQ). The positioning for the two core brands, however, remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market.