DURASHINE was unanimously chosen by consumers as ‘India’s Most Trusted Brand 2019’ through a research-based on consumer survey conducted by IBC Info Media in collaboration with MRG, across India.
DURASHINE from Tata BlueScope Steel is a leading brand in retail segment, offering colour coated steel sheet products and solutions pan India.
The brand has completed more than ten years of outstanding performance and continues to offer customer centric and innovative solutions. DURASHINE commands a leadership position in the segment with the widest network of channel partners.
On receiving the award, Rahul Saxena, Deputy General Manager Sales said, “This award is a hallmark of trust shown in us, by our patrons. It further encourages us to outperform at all levels; be it new product offerings, channel development or catering to customer needs.”
This award platform recognises brands as ‘Most Trusted’ in its industry category based on current year’s market standing. Its evaluation process is based on a nationwide quantitative, qualified consumer survey, expert analysis and attributes based on qualitative brand research.
Tata BlueScope Steel is an equal joint venture between Tata Steel and BlueScope Steel in the field of coated steel, steel building solutions and related building products. The company operates in the South Asian Association for Regional Cooperation (SAARC) region.