Reliance Jio, the newest entrant to the rapidly growing telecom industry in India has made a tremendous impact with its 4G offerings. The recent update indicates that the telecom company has managed to garner a whopping 16 million users within 26 days of being launched.
Reliance Jio made a successful foray during its welcome offer launch, building a user base of approximately three million users. Post the commercial launch of its services, Jio managed to add 13 million more users to its existing customer base. This achievement made Jio one of the only operators to have managed a subscription rate of this scale. The company released a statement that declared Jio to be one of the fastest start-ups to record such a high growth rate, even surpassing counterparts like WhatsApp, Facebook, and Skype.
Reliance Jio's marketing strategy is one of the integral factors that have resulted in the company's rapid growth. This involves offering unlimited data services and premium applications for free till the end of 2016.
Mukesh Ambani had stated during Reliance Industries Limited's (RIL) 42nd annual general meeting that Jio aims to target 100 million users in the shortest time span. He added that the same would lead to a 250 crore GB of data usage every month.
Today, not only is Jio on its way to achieving the set target, but it is also giving rivals a run for their money by offering affordable tariff plans to users. Incumbent operators have been affected by Jio's marketing strategy, which aims to offer free data services to users till December 31, 2016. Thereafter, Jio will continue to offer high-speed 4G services to customers at minimum rates with 10 tariff plans. According to these plans, occasional data consumers can subscribe for the Rs 19 per day plan while low data consumers can opt for the Rs 149 per month scheme. Additionally, those who require high amounts of data can choose the Rs 4,999 per month plan.
Ambani expressed his views on Jio's success by stating that he was not only delighted but also humbled by the response. He particularly emphasized Jio's aim to empower Indians by providing them with affordable data services. Ambani added that he was happy because customers have recognised the opportunity and have embraced the same wholeheartedly. He concluded by stating that Jio would constantly aim to improve its services and surpass the expectations of users.
To further extend its reach, Reliance Jio implemented an electronic Know Your Customer (KYC) method that only requires the Aadhaar card of a customer for verification. This has been introduced across 3,100 cities in India. The procedure is hassle-free as it only takes a few minutes for SIM card activation, which makes it a smooth experience for customers. Reliance Jio stated that it intends to introduce the same process across every region in India, with regular improvisation to stabilise the system.