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Tata Power Delhi Distribution Ltd, the power utility supplying electricity to a populace of 7 million in North and North-West Delhi, has successfully promoted a cashless system of payments among its consumers during the period of the nationwide lockdown and social distancing. Since March 24, the company has received more than 90 per cent of its bill payments through digital modes.
Earlier, only 65 per cent of consumers were using digital modes of payments.
All segments of consumers be it domestic, industrial or agricultural, all have overwhelmingly opted for e-payments with 94.75 per cent, 92.18 per cent and 72 per cent share, respectively.
According to a company release, this positive trend emerged mainly because of all major digital platforms and modes that were made available by the company to its consumers for e-payment. Of all the available e-payments modes, e-wallets emerged as the most preferred one with a share of 40-43 per cent followed by net banking with 20-21 per cent share. The main reason behind the popularity of e-wallets is the cashback offers associated with it, the company said.
What is noteworthy is that during the months of April and May, the company witnessed zero cash bill payments.
“We at Tata Power-DDL have been working towards various strategies over the years to revamp the process of bill payments for consumer convenience and to contribute towards Digital India. We have now reached a number where more than 90 per cent of our bill payment is received via digital modes. It has been a remarkable journey of developing a cashless customer friendly payment system in the utility space, promoting efficiency and transparency in the transactions.,” said Ganesh Srinivasan, CEO, Tata Power-DDL.
During the lockdown, the company also introduced various new features for hassle-free delivery and payment of the electricity bills to ensure customer safety. The company has facilitated convenient delivery of bills on WhatsApp and through other mediums such as TPDDL Connect Mobile App, website and call centre.
Tata Power-DDL has also become the first utility to create the ‘View Bill’ option with one of India’s most used e-commerce payment systems and financial technology companies, Paytm. This enables consumers to view a duplicate copy of their bill before processing the payment, which helps them to check his or her billing details and past trends, without keeping a hard copy of the original bill.
Encouraged by this trend, Tata Power-DDL has urged its consumers to continue the use of digital modes for payment in a safe and secure manner, while complying with the guidelines issued by the government during the ongoing pandemic and avail various offers and schemes like DERC Rebate Scheme, Pay Bill and Win Scheme to encourage cashless payments.