EU adopts strict net neutrality rules

European regulators have adopted strict rules, limiting how telecom firms like Vodafone and Orange can prioritise some types of Internet traffic, dealing a blow to an industry hoping to boost revenues. The guidelines on net neutrality – the principle that all Internet traffic should be treated equally – were welcomed by Internet activists. The new rules will ensure the Web remains an open platform and will not become a two-speed highway, benefiting only companies with deep pockets that can pay for prioritised delivery, they said. The European Union adopted its first ever net neutrality rules last year and the fresh guidelines will be used by regulators to enforce the law.