The Aditya Birla Group metals flagship also pledges ₹450 billion to its aluminium, copper, and specialty alumina businesses to deliver upstream and next-generation high-precision engineered products.
As businesses worldwide adapt and recharge to meet the challenges of an increasingly disruptive environment, Hindalco Industries—the metals flagship of the Aditya Birla Group—has unveiled a new brand identity, signalling its transformation from a materials supplier to an engineered solutions provider. The refreshed identity underscores Hindalco’s role as a co-creator and problem-solver for industries such as electric mobility, renewable energy, energy storage, semiconductors, and high-end electronics, the company said in a statement.
Unveiling the new identity on March 20, Kumar Mangalam Birla, Chairman of the Aditya Birla Group, stated: “We are committing ₹450 billion across aluminium, copper, and specialty alumina businesses to deliver both upstream and next-generation high-precision engineered products.”
“Hindalco’s new identity reflects our role as a catalyst for change, a problem solver, and a co-creator of new solutions that power progress across industries. Above all, it embodies our commitment to always being a force for good.”
The ‘H’ in the new brand logo represents forward momentum, reinforcing the company’s commitment to shaping India’s industrial and sustainable future. This transformation extends beyond advanced materials to foster innovation, attract top talent, and nurture a high-performance culture that drives continuous progress.
The $26 billion Hindalco is the world’s largest aluminium company by revenue and the second largest copper rods manufacturer outside China, operating across the value chain—from bauxite mining, alumina refining, coal mining, and captive power plants to aluminium smelting and downstream rolling, extrusions, and foils. Along with its subsidiary Novelis, Hindalco is the global leader in flat-rolled products and the world’s largest recycler of aluminium.
Supplying to new-age businesses
Satish Pai, Managing Director of Hindalco Industries, remarked that this is a pivotal moment as the company transitions from a metals manufacturer to an innovation-driven solutions provider.
“Our investments in advanced materials, circular economy solutions, and cutting-edge applications will redefine manufacturing in India and beyond. The new brand identity, ‘Engineering Better Futures’, reflects our core principles: sustainability, circularity, durability, and precision engineering. These pillars form the foundation of our transformation.”
The company is already emerging as a leading materials supplier to new-age industries. Its lightweight materials enhance efficiency and sustainability in automotive and electric vehicles, while pioneering circular solutions to minimise waste and improve recyclability in packaging. It has collaborated with battery manufacturers to develop specialised aluminium and copper materials for anode and cathode components for energy storage solutions. In aerospace and defence, it has supplied high-performance materials for space agency ISRO’s Chandrayaan and Mangalyaan projects.
Sustainability remains central to Hindalco’s transformation. The company is advancing green initiatives such as India’s first e-waste recycling plant by Birla Copper and a 100MW renewable energy project in Odisha, integrating wind, solar, and pumped hydro storage to deliver stable, round-the-clock power.