CS Verma, Chairman of SAIL remarked that there is tremendous scope for sale of steel in rural India given that per capita consumption of the alloy is at a level of only 15 kg in rural areas.
Verma said this while reviewing the performance of the eastern region sales force of the company’s Central Marketing Organisation (CMO) recently.
He stressed on the need to bolster retail marketing to retain the company’s market leadership. In this regard, he asked the sales force of the company to take advantage of rising rural incomes in recent years and changing aspirations of the rural populace.
At present, SAIL has a countrywide retail network comprising around 2,400 dealers at the district level and around 500 dealers at the taluka and block level.
He also urged the CMO to attain higher peaks of achievement by strengthening customer-centric efforts, including customisation of products.
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