Heads of high-performing circles have been asked to submit detailed 15-minute case studies for the next quarterly review, showcasing replicable innovations and leadership practices.
Union Minister for Communications Jyotiraditya Scindia has urged senior leadership at Bharat Sanchar Nigam Ltd (BSNL) to adopt a chief executive-style mindset and transform their respective circles into high-performance units within the state-owned telecom company.
“Each one of you is not merely a CGM (chief general manager); you are the CEO of your respective circle,” Scindia told the heads of BSNL’s 32 circles during a first-of-its-kind 12-hour strategic dialogue held Monday. The marathon session, which ran from 9 am to 9 pm, aimed to reinforce bottom-up leadership and define BSNL’s operational priorities for the next financial year.
Also present was Chandra Sekar Pemmasani, Minister of State for Communications, who will lead monthly progress tracking under the Department of Telecommunications, while Scindia will personally oversee quarterly reviews.
Priority Areas: QoS, Customer Loyalty
Scindia stressed that improvements in service quality and customer relationship management must remain core to BSNL’s strategy.
“If you improve service quality, customers will follow,” he said, adding, “Every strategic plan must be rooted in measurable enhancements in QoS and in strengthening consumer trust.”
High-performing circles, including Maharashtra, Jharkhand, Haryana, and Chhattisgarh, were asked to submit detailed 15-minute case studies for the next quarterly review, showcasing replicable innovations and leadership practices.
Financial Turnaround and Growth Strategy
Since Q3 FY2024-25, BSNL has marked a remarkable turnaround, posting consecutive net profits of ₹2.62 billion in Q3 and ₹2.8 billion in Q4, the first back-to-back profitable quarters in 18 years.
The company’s EBITDA surged to ₹53.96 billion in FY2024-25, up from ₹21.64 billion in FY2023-24. Its EBITDA margin improved significantly from 10.15 per cent to 23.01 per cent.
Scindia credited gains to record-high capex and a “whole-of-company” push to expand networks, modernise operations, and deepen customer engagement. He reinforced the need for strategic consistency to build long-term, sustainable growth.