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Brand matters for AirAsia in India

Brand matters for AirAsia in India

Aviation experts suggest that AirAsia, in tie-up with Tata group, utilise the brand reputation of the top Indian business organisation. Apart from its international success, AirAsia is going for its tie up with the Tatas in India. Jagdeep Kapoor, Chairman & Managing Director, Samsika Marketing Consultants, suggests using this tie-up in the company's identity building.