The mobile value added services (MVAS) market in India is expected to increase to Rs 48,200 crore by 2015, according to a study by consultancy firm KPMG. According to the KPMG report, the MVAS market is expected to increase from Rs 12,200 crore in 2010 to Rs 48,200 crore by 2015, driven by the uptake of 3G services in urban as well as in rural areas.It is expected to change the dynamics of the telecom sector by empowering users and providing significant commercial opportunities for all service providers across the value chain, it added. India is the world's second largest telecom market after China.
Even after this strong rise in teledensity, the telecom marÂket is far from saturated.A large part of the country's population base, primarily in the rural areas, still does not have access to quality telecommunications services, and thereÂfore present significant opportunities for growth, the report said.
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