The mobile value added services (MVAS) market in India is expected to increase to Rs 48,200 crore by 2015, according to a study by consultancy firm KPMG. According to the KPMG report, the MVAS market is expected to increase from Rs 12,200 crore in 2010 to Rs 48,200 crore by 2015, driven by the uptake of 3G services in urban as well as in rural areas.
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