The unveiling of AISATS’s new brand identity comes as the company invests in cutting-edge infrastructure, including the BLR Logistics Park and the upcoming multimodal cargo hub at Noida International Airport.
Air India SATS Airport Services Pvt Ltd (AISATS), India’s leading provider of integrated ground and cargo handling solutions, has unveiled a new brand identity with the launch of its refreshed logo.
“The refreshed logo represents AISATS’s evolution as a dynamic, future-ready cargo and ground handling company committed to shaping the next chapter of India’s air logistics and airport operations ecosystem,” the company said in a statement on Friday.
The new identity reflects AISATS’s vision to drive transformation through innovation, technology, and sustainable practices. It reaffirms the organisation’s commitment to operational excellence and its expanding role in developing state-of-the-art infrastructure and services that enable seamless, efficient, and responsible aviation solutions across the country.
Speaking on the occasion, Ramanathan Rajamani, CEO, AISATS, said the new identity marks an exciting milestone in the company’s growth journey as it continues to build a more connected and progressive aviation ecosystem in India.
“Our refreshed logo reflects the spirit of collaboration and innovation that drives us, combining technological advancement with a human touch. Together with our partners and stakeholders, we aim to set new standards in operational excellence, efficiency, and customer experience.”
A joint venture between Air India Ltd and Singapore-based SATS Ltd, AISATS’s rebranding signals its continued progress as a trusted and future-focused partner in India’s aviation growth story.
The new logo symbolises strength through partnership, infinite possibilities, and a commitment to progress. Its vibrant tone represents excellence, passion, and confidence, principles that define AISATS’s operations across India’s airports.
The rebranding comes at a pivotal time for India’s aviation sector, which is witnessing rapid growth driven by government initiatives such as PM Gati Shakti, UDAN, and the National Logistics Policy. AISATS has recently made major investments in cutting-edge infrastructure, including the AISATS BLR Logistics Park and the upcoming multimodal cargo hub at Noida International Airport.