In the year 2007, B2C e-commerce started gaining acceptance in India. This was the year when the industry picked up pace, the common man started warming up to the idea of shopping online, and a number of start-ups came into the scene.
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Click & Mortar
Over the last couple of years, the brick & mortar operator has quickly learnt that getting to know a customer's behavioural pattern is the key to engaging them in the shopping mall experience, says Kanchana V Gokhale, Senior Manager, Design Development Team, Pioneer Property Zone Services.