Air India’s Director (Commercial) GD Brara will meet Star Alliance bosses in Frankfurt, Germany, this week to join Air India as a member of the prestigious Alliance. The Indian government-owned carrier had been waiting for years to join the Star Alliance. It may happen within a few months.
Becoming a member of the Star Alliance, a global marketing group of 27 airlines, would mean an increase in passenger traffic because Air India would have become the automatic choice for customers on other Star Alliance members that travel to India.
Air India has improved performance during its turnaround plan on various parameters such as market share, on-time performance and passenger load factors. Air India has been able to convince members of the Star Alliance (to offer membership), a senior Civil Aviation Ministry official said.
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