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Design-led innovation key to business growth

Design-led innovation key to business growth

Godrej Locking Solutions and Systems (Godrej Lockss), the 120-year-young locking systems and hardware solution manufacturer and part of the Godrej Group, has announced that design-led innovation will be one of the core pillars of its business growth strategy along with new product offering, increased reach within domestic market and expansion to several key international markets. The company aims to cross a business revenue of Rs 1,000 crore by FY2020.<br />
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Commenting on the importance of a design-led innovation strategy, <span style="font-weight: bold;">Shyam Motwani, Executive VP &amp; Business Head, Godrej Locking Solutions and Systems,</span> said, ‘Consumers across the world are increasingly getting design conscious. They want to design their home and ensure that the whole house syncs in both design and functionality. The design thinking and technology expertise has helped locking solutions emerge from the shadows of being a functional product to a technology and safety driven product. Therefore, design-led innovation and customer centricity will continue to be our core focus areas. We plan to introduce several new products under different categories which will be an amalgamation of aesthetics and performance.'<br />

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