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Channelising growth

Channelising growth

Canal and road construction projects have become the mainstay of ABC Associates, especially with the high performance Cat« 320D as an extremely reliable ally. Owner Subodh Singh Parihar vouches for its superiority and the ‘bharosa’ (faith) that has grown over the past one year.

Co-owned by two partners, ABC Associates has completed ten years in the business of construction of canals, roads, buildings and bridges spread out over Madhya Pradesh. With a dedicated workforce of 200 and a fleet of Cat machines such as 1 X 320D, 1 X 329D, 1 X 120H motor grader, 2 X 424B backhoe loaders, 1 X D5 loader and other machines, ABC Associates is well-equipped to handle large projects with ease and efficiency.

Currently, the company is executing the Rs 131 crore project of main canal construction at Nagod in Satna. The left bank canal of the Bargi diversion project from 33.5 km to 55.6 km covers a total length of 22 km. The Cat 320D and Cat 329D have been deployed for canal digging purposes.

"After I purchased the Cat 320D, there was a positive difference in work output. It’s been almost a year since we bought the machine and our faith in its performance and reliability has grown over time. Excellent product value, great output and basic honesty and integrity in dealer service have endeared Cat machines and made us loyal to the Caterpillar brand," Parihar says.

The Cat 320D has been playing a key role in major projects executed by ABC Associates. Its high performance, reliability, excellent dealer service and long machine life have contributed positively to their business growth. No wonder then that Parihar recommends the machine to his friends and acquaintances.

And the Cat 320D continues to deliver. After all, with great power, comes great responsibility.

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